Adjunct Professor, Marketing
PhD, University of Valencia
MPA, Bocconi University
B.Sc. Massachusetts State University
Office: Kaletsch Campus, Faculty Office 2
Phone: +41 91 985 22 60
Email: pmion@fus.edu
Piergiacomo Mion Dalle Carbonare holds a PhD in Marketing from the University of Valencia. His research activities focus on public cultural policies, smart city and territorial marketing. He is the author of chapters and articles on the subject. He attended international conferences (AIMAC, EURAM) presenting researches on audience development and cultural policies. He conducted research projects on performance and evaluation system in the public sector at European level, strategic planning for cultural institutions and territorial development.
Professor Mion Dalle Carbonare is SDA Junior Lecturer of the Government, Health and Non-Profit Division and Coordinator of the Master in Arts Management and Administration (MAMA) at SDA Bocconi School of Management. He is Deputy Director of the Master of Science in Economics and Management for Arts, Culture, Media and Entertainment (ACME) at Bocconi University where he also teaches courses related to Cultural Policies, Public Management and Territorial Marketing. His research interests include arts marketing, consumer behaviour and cultural policies.
Publications:
(upcoming) Mion Dalle Carbonare, P., Cuadrado-Garcìa, M. Analyzing the effect of the expanded servicescape on visitor´s satisfaction and loyalty in museums.
Carù, A., Mion Dalle Carbonare, P., Rurale, A. Nuove esperienze di consumo culturale – il caso del FAI. Economia & Management, February 2022.
Piancatelli C., Cuadrado M., Mion Dalle Carbonare P. Balenciaga, the Master of Haute Couture in The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations. Marta Massi, Alex Turrini (a cura di), Palgrave Macmillan, chap. 6, 2020
Mion Dalle Carbonare P., Prokupek M. Cultural business models: The Mistake of Obsoletion in Managing the Cultural Business: Avoiding Mistakes, Finding Success. M. Addis, A. Rurale (a cura di), Routledge, chap. 2, 2020
Carù A., Mion Dalle Carbonare P., Ostillio M. C., Piancatelli C. The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience exhibition in Digital Transformation in the Cultural and Creative Industries. Production, Consumption and Entrepreneurship in the Digital and Sharing Economy. Marta Massi, Marilena Vecco, Yi Lin (a cura di), Routledge, chap. 2, 2020.
Mion Dalle Carbonare, P., Prestini, S. and Rurale, A. In the eyes of the art beholder: the case of Villa Necchi Campiglio. SDA Bocconi School of Management, The Case Center (2019).
Massi M., Piancatelli C., Mion Dalle Carbonare P. Boosting Football Club Brands Through Museums: The Experience of Mondo Milan in Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations. Manuel Alonso Dos Santos (a cura di), IGI Global, chap. 6, pp.110-128, 2019
Massi M., Mion Dalle Carbonare P., Turrini A. Turning Crowds into Patrons: Democratizing Fundraising in the Arts and Culture in The Routledge Companion to Arts Management. William J. Byrnes, Aleksandar Brkic (a cura di), Routledge, chap. 27, pp.409-429, 2019.
Mion Dalle Carbonare, P., Carù, A., Ostillio, M. C. The impact of technology on visitors’ immersion in art exhibitions. Evidence from the Modigliani Art Experience exhibition. Conference Proceedings, International Conference on Arts and Cultural Management (AIMAC), June 2019.
Hiedemann, A. M., Mion Dalle Carbonare, P., Nasi, G. Milano, Monaco, Barcellona: smart city a confronto. Economia & Management. January 2018.
Mion Dalle Carbonare P., Rurale A. Policies for Audience Development: the case of the Lincoln Center NY. Conference Proceedings, International Conference on Arts and Cultural Management (AIMAC), June 2017.
Mion Dalle Carbonare P., Cucciniello, M. Innovazioni tecnologiche nelle istituzioni pubbliche: e-government e smart cities in Management Pubblico, F. Longo (a cura di), EGEA, 2017.
I casi di Belgio, Lettonia e Polonia in Sistemi di selezione e valutazione dei dirigenti pubblici in Europa. Spunti per la riforma in Italia, Collana White Paper OCAP. Vol. 1/2016, Milano, EGEA.