Introducing the FUS Faculty: Nello Barile

Adjunct Professor, Communication and Media Studies

Ph.D. University of Rome "La Sapienza"

Office: Lowerre Academic Center, Office 9
Phone: +41 91 986 36 57
Email: nbarile@fus.edu

The research interests of Nello Barile include sociology of media and communication, culture, fashion, and consumption. He has published numerous books, articles and short essays in Italy as well as in France, Germany, Brazil and USA. At the moment he is investigating the relationships between culture, power and emerging media.

He teaches media studies and sociology of cultural processes at IULM University of Milan, where he also coordinated a Master's program in Creativity Management for 6 years.

2024-2025 Courses

COM 330	The Digital Innovation and Media Strategies for a New Consumer Culture	FALL 2024
Digital communication has been fundamental in today’s organizational, cultural, and consuming areas. With the continuous technological development, we have been witnessing the surge of digital innovations in recent years. This course examines key dimensions of digital innovations in the current consumer culture such as Internet of Things (IoT), Augmented Reality (AR), Geographical Referencing System, Review & Ratings algorithm, Artificial Intelligence, Big Data, BOT and chatbot. The course explores not only the new brand and media strategies of companies but also self-branding strategies of operators, influencers and users/consumers with a special attention to the creative dimension of consumption experience. In this process, the differences between cross-media communication and trans-media storytelling will be discussed as these two strategies help organizations manage relationships between brand, product and consumers by the means of emerging media. Ultimately, students will develop a greater understanding of media strategies using digital innovations that can be applied in the professional context. (This course also applies as an elective in the Fashion Studies major.)
COM 301	Globalization and Media	SPRING 2025
This course examines media in the context of globalization. Most broadly, students will explore what constitutes globalization, how globalization has been facilitated and articulated by media, how media have been shaped by the processes of globalization, and perhaps most significantly, the social implications of these complex and varied processes on politics, international relations, advocacy and cultural flows. In order to map this terrain, students will survey the major theories that constitute this dynamic area of study.
FAS 100	Introduction to Fashion Studies	SPRING 2025
This course introduces students to Fashion Studies beginning with the history of the making of fashion, thus laying the groundwork for the understanding of fashion as a creative and cultural phenomenon from the Renaissance to the present day. It then examines fashion as a dynamic communication process that is based on everyday social interactions in the contemporary world. In this section, special attention is paid to media representations, interactions with cultural industries, subcultural practices, and the impact of emerging technologies, exploring how the fashion process becomes an integral part of the identity formation. Finally, the fashion process is analyzed from the business perspective with a particular focus on marketing. Taking the classic concept of product life cycle, students learn how the fashion industry and consumer behavior propagate new trends in society.

Publications:

Barile, N. (2015). Branding the self in the age of emotional capitalism: The exploitation of prosumers, from the rhetoric of “double bind” to the hegemony of confession. LOGOS, 25.

Barile, N., & Sugiyama, S. (2015). The automation of taste: A theoretical exploration of mobile ICTs and social robots in the context of music consumption. International Journal of Social Robotics, 7(3), 407-416. DOI: 10.1007/s12369-015-0283-1

Barile, N. (2014) Brand Renzi. Anatomia del politico come marca, Milano: Egea.

Barile N. (2013) From the posthuman consumer to the ontobranding dimension: Geolocalization, augmented reality and emotional ontology as a radical redefinition of what is real. intervalla: platform for intellectual exchange, 1, 101-115

Barile N (2012). 1968- Jean Baudrillard. Il sistema degli oggetti. In: Mediologia. Una disciplina attraverso i suoi classici. p. 1-264, Napoli: Liguori.

Barile N (2012). A knot to untie: Social power, fetishism, communication in the social history of the tie. In C. Giorcelli and P. Rabinowitz (Eds.), Exchanging Clothes: Habits of Being II (pp. 193- 211), Minneapolis: University of Minnesota Press.Abruzzese, A., Barile, N, Fortunati, L., Gebhardt, J, & Vincent, J. (Editors) (2012). The New Television Ecosystem. Frankfurt am Mein: Peter Lang.

Barile N (2011). Sistema moda: oggetti, strategie e simboli: dall'iperlusso alla società low cost. Milano: Egea.

Barile N (2010). Il posto del consumo: note sul rapporto tra marche e territorio in Italia e all'estero. In: Consumi e trasformazioni urbane tra anni Sessanta e Ottanta. pp. 29-61, Bologna: Bup.

Barile N (2010). Network come neotot: la socialità in rete e gli avamposti di un nuovo fascismo emozionale. AUT AUT, vol. 347, p. 77-91.

Barile N (2009). Brand new world: il consumo delle marche come forma di rappresentazione del mondo. vol. 1, p. 1-191, Milano: Lupetti.