Last week was the kick-off for the Meet the Manager 2025 series, which is powered by the Next in Management Team and supervised by the Business and Economics Division. What better way to kick off the year than welcoming a Franklin Alumna, Beatrice Revay ‘97? Beatrice took the students through the evolution of her career in the fashion industry, which ultimately led her to her current position: Head of Global Product Management at Hugo Boss.
In her presentation to Franklin students, Beatrice explained the different stages of how to get to the production of a fashion product, delving into advertising, marketing strategies, management, and product development processes. She also explained the success behind Hugo Boss’s “Double B” advertising strategy.
Beatrice went on to discuss the importance of a healthy corporate culture promoting work-life balance followed by her key advice: “Let your passion guide you.” As Walt Disney shared, “If you can dream it, you can do it.” The presentation was followed by a Q&A led by students where many of them asked about sustainability, innovations, and how to get into a similar career path.
This was followed by the announcement of an exciting opportunity for Franklin students: Beatrice's colleague Claudia Tschimben, Team Leader of Global Product Management for Women's Accessories at Hugo Boss, introduced an exciting case study opportunity. Participants will collaborate in groups, guided by Franklin faculty and industry experts from Hugo Boss, to develop a comprehensive product management strategy.
The challenge? To conceptualize and launch a new sustainable accessory under the BOSS brand. Throughout the project, students will conduct market research, explore innovative materials such as recycled leather or plant-based alternatives, and define a strong brand positioning that aligns with Hugo Boss’s premium image. Additionally, they will strategize pricing, sales, and distribution models while crafting a compelling marketing and promotional campaign that highlights sustainability and craftsmanship. This initiative will come to an end in mid-April, when students will have the exclusive opportunity to present their final strategies at the Hugo Boss corporate office in Coldrerio, Ticino.
Next in Management is a dynamic program designed for Franklin’s most promising student leaders, offering them a unique opportunity to shape and enhance their academic community. Participants actively engage in a diverse range of activities that prepare them for leadership roles in a globalized world. These activities include designing and managing impactful events, conducting insightful market research, spearheading innovative digital initiatives, and fostering strong connections within the Franklin community and beyond.
Guided by experienced faculty mentors, students in the Next in Management program develop valuable professional skills and make significant contributions to the university’s academic affairs. Through their efforts, they help to create a more vibrant, inclusive, and forward-thinking academic environment, leaving a lasting legacy for future generations at Franklin.
Read more about the achievements of these student leaders and explore how the Next in Management program continues to empower Franklin’s brightest minds to lead with purpose and creativity. Stay tuned to discover upcoming Meet the Manager events as well as the evolution of the Hugo Boss case study.