The Global B.A. in Business of Creative Enterprises provides students with the opportunity to obtain degrees from both Franklin University Switzerland and Emerson College.
This new dual degree program is grounded in a mutual understanding and appreciation for both the liberal arts and a global experience, giving students a valuable international perspective on global leadership in the growing creative industry.
In the undergraduate program at Franklin you will receive a high-quality liberal arts education with an international focus and participate in the signature program, Academic Travel. Your studies at Franklin will set you up for academic success at Emerson, where you’ll study topics in strategic management, creative collaboration, marketing and design thinking.
Earn an Associate's Degree and a Bachelor of Arts
During your time in the program, you will spend:
- Two years in Lugano. At Franklin, you’ll take liberal arts and foundational courses, travel to other cities as part of your curriculum, and earn an associate’s degree. Surrounded by the Swiss Alps and situated on its namesake lake, Lugano is not only breathtaking, but is also the ideal home base for the Franklin experience: a high-quality liberal arts education and an exploration of the world and its people.
- A summer and two years in Boston. In a city that’s a hotspot for entrepreneurs and startups, you’ll work alongside experienced faculty and students who share your passion for business. You’ll learn to develop strategies and programs, identify cultural trends, tap into new markets, analyze financial statements, and assess risk.
Widen your Perspective on the World
Explore the variety of viewpoints available on Franklin’s international campus and take away a new perspective on cultural differences that will enhance your studies at Emerson and provide a foundation for your leadership skills.
- The First Year Seminar at Franklin pairs you with a professor in your desired discipline, focuses on Franklin's unique culture and the larger Swiss community, and provides a basis for cross-cultural interactions and life in a multicultural environment.
- Switzerland’s status as the most innovative country in the world (Global Innovation Index 2020) provides a perfect context for a foundation in creative enterprises.
- Lugano gives you access to the LAC, Lugano Arte e Cultura, the city’s new Arts Center; as well as cultural and art festivals throughout the year.
- Engaging free panels and events are found on Emerson’s Boston campus, featuring notable speakers and covering a variety of topics in the creative economy, data analytics and business ethics.
- Franklin is a short train ride from Milan, the commercial center of northern Italy, where you will find not only another vibrant cultural center to explore, but also easy access to other major European cities.
Curriculum
Students will spend their first two years at Franklin, followed by a summer session and two years at Emerson. Upon completion of the program, students will have earned two degrees: an associate's degree from Franklin and a B.A. from Emerson.
Year One: Franklin - Sample Curriculum
| Fall Semester | Spring Semester |
|---|---|
| FYS (First Year Seminar) | Academic Travel Course |
| Academic Travel course (COM 230T or AHT recommended) | WTG 100 (Academic Writing) or MAT 103 |
| ECN 100 (Intro to Macroeconomics) or ECN 101 (Intro to Microeconomics) | ECN 101 (Intro to Microeconomics) or ECN 100 (Intro to Macroeconomics) |
| LANGUAGE (Italian, French, or German) | BUS 135 (Intro to Business Systems) or BUS 136 (Intro to Marketing) |
| MAT course according to placement test | LANGUAGE (Italian, French, or German) or WTG 120, 125, 130 |
Year Two: Franklin - Sample Curriculum
| Fall Semester | Spring Semester |
|---|---|
| BUS 135 (Intro to Business Systems) or BUS 136 (Intro to Marketing) | BUS 315 (Managerial Accounting) |
| Academic Travel Course (COM 230T unless already completed) | BUS 353 (International Management) |
| BUS 115 (Intro to Accounting) | AHT 102 or AHT 103 |
| MAT 201 | Academic Travel Course (ECN or ENV recommended) |
| WTG 100 or W-course | Elective |
Summer Session: Emerson - Sample Curriculum
| Summer 2 | Date |
|---|---|
| BC 110 (Introduction to the Creative Economy) | Approximate start date: Early July |
Year Three: Emerson - Sample Curriculum
| Fall Semester | Spring Semester |
|---|---|
| BC 111 (Creative Collaboration Seminar) | BC 310 (Marketing the Creative Enterprise) |
| BC 210 (Developing an Aesthetic Sensibility) | BC 311 (Strategic Management and Analytical Decision Making) |
| BCE Elective | BCE Elective |
| BCE 320 (Creative and Design Thinking) | BCE Elective |
Year Four: Emerson - Sample Curriculum
| Fall Semester | Spring Semester |
|---|---|
| BC 450 (Senior Residency 1) | BC 451 (Senior Residency 2) |
| BC 499 (Internship) | BBC 499 (Internship) |
| BC 420 (The Streaming Economy) | MB 400 (Business Policy and Strategy) |
| BCE Elective | BCE Elective |
Recommended Emerson BCE Electives by Subject
Marketing
- MK 334: Online Behavior and Web Analytics
- MK 346: Corporate Communication & Social Responsibility
- MK 352: Creative Concepts and Storytelling
- MK 355: Sales, Promotion and Events Management
- MB 300: Managing Business Operations
- MB 371: Topics: Marketing Music in The Digital Age
Communications
- CC 203: Intercultural Communication
- CC 221: Global Political Communication
- CC 235: Sports Communication
- CC 236: Sports Public Relations
- CC 250: Intro to Public Relations
- CC 262: Professional Communication
- CC 263: Argument and Advocacy
- CC 266: Conflict & Negotiation
- CC 303: Politics, Advocacy and Public Opinion
- CC 315: Intro to Non-Profit Communication Management (Prereq: CC 100) Fall Only
- CC 316: Non-Profit Campaigns Spring Only
- CC 330: Management & Communication CC 345 Public Affairs Matrix
- CC 350: Media Broadcast Vocal Presentations
- CC 356: Crisis Communications
- CC 361: Public Diplomacy and Grass Roots Activism
- CC 362: Guerilla P.R.
Performing Arts and Theatre
- PA 101: Languages of the Stage
- TH 275: Arts Management I
- TH 375: Arts Management II
- TH 479: The Business of Acting
Visual and Media Arts
- VM 140: Introduction to Video Production for non-majors
- VM 244: Introduction to Producing (Prereq: BC 111)
- VM 260: Introduction to Interactive Media (Sophomore Standing)
- VM 270: Introduction to Game Design
- VM 332: Production Management
- VM 370: Business of Film
- VM 380: Media Copyright & Content
- VM 442: Studios & Independents: Navigating the Motion Picture Industry (Prereq: VM 332 or VM 370)
- VM 475: Creative Producing (Prereq: VM 332 or VM 370)
Publishing
- PB 203: Intro to Electronic Publishing Track Course
- PB 303: Web Development
- PB 320: Publishing Management and Innovation (Spring Only)
- PB 380: Magazine Publishing Overview
- PB 383: Book Publishing Overview
- PB 395: Applications for Print Publishing
For more information see Emerson's website.