International Marketing Management Major

This course is designed to provide students with a basic knowledge of financial accounting concepts, procedures, analysis, and internal reports as an essential part of the decision-making process. The focus is on the three basic steps of the accounting process: recording, classifying, and summarizing financial transactions. Emphasis is placed on the general accounting activities leading up to the preparation of financial statements.

The course introduces the global business system in the context of the economic, political, social and technological environments, relating business to society as a whole. Topics covered include the international scope, function, and organization of firms, and other fundamental concepts of multinational business. The course also addresses functional areas such as the value chain, production, marketing, human resources, and accounting.

This course is an introduction to the tools and concepts used in the marketing process for consumer and industrial products as well as for services. The focus is on the basic marketing concepts (product, place, price, promotion) as they relate to the field of global marketing. Emphasis is placed on the increasingly important role of interdisciplinary tools to analyze economic, cultural and structural differences across international markets. Specific consideration is given to the development of integrated marketing programs for a complex, global environment.

The analysis of contemporary challenges calls for a theoretically informed and multi-disciplinary approach. This course introduces students to the key concepts related to allocating tangible and intangible resources under conditions of scarcity, and producing public or commercial goods and services. In doing so, the course draws on political, managerial, game-theoretical and economic frameworks and encourages students to apply them to a broad range of cases. The objectives include enabling students to understand and analyze policy-making, the functioning of markets and their social and political implications, as well as the management of public and private institutions. Specific topics covered include (but are not limited to) modes of decision-making, rational behavior, supply and demand, competitive dynamics, welfare, externalities and public goods, consumer choice, and basic monetary and fiscal policy. While special emphasis will be placed on the analysis of political and managerial challenges, the course is relevant to students of other disciplines.

Managerial Finance is an introductory course in corporate finance that teaches students the basic theoretical and practical foundations in financial decision-making. In particular, students will learn about concepts and tools needed for valuing investment projects. Topics covered include the time value of money, valuation of corporate investment projects, the risk/return relationship, capital budgeting, the cost of capital, developing appropriate selection criteria, and short- and long-term financial management. Throughout the course, real-world examples are used to link theory with practice. (This course was previously BUS 326. Students may not earn credit for both BUS 226 and BUS 326.)

In the first part of this course students learn concepts in inferential statistics, its main principles and algorithms. They learn how to apply sampling distributions in the case of business random variables, how to state and test business hypotheses about population mean or proportion differences, how to calculate ANOVA table components, and how to deploy estimation methods to provide information needed to solve real business problems. In the second part of the course, students learn advanced model building methods, algorithms needed to make and test dynamic multiple regression models and time series (ARMA) models. In addition to teaching and learning methods based on the textbook, problem-based learning (PBL) and interactive engagement (IE) are used. Many internet data bases, EXCEL add-ins and EViews are used to enhance IE based learning. Selected SPSS or STATA examples are also provided.

Strategic management is the study of firms and the political, economic, social and technological environments that affect their organization and strategic decisions. This course considers the external market environment in which firms operate, and provides theoretical foundations, focusing on economic and strategic theories of the firm and introducing key concepts of organizational theory. Practically, the course looks at the creation of competitive advantage of a firm in the global arena. The readings and class discussions include both theoretical concepts and practical case studies. (Junior status recommended)

This course introduces the cutting-edge computing methods for the analysis of business and marketing big data which help in inferring and validating patterns, structures and relationships in data, as a tool to support decisions at all levels of management. Students learn key descriptive, predictive, and prescriptive data mining methods with both supervised and non-supervised machine learning algorithms, which produce information for non-structured and semi structured decision making. While the course introduces a systems approach to business data processing, emphasis will be given to empirical applications using modern software tools such as Data Mining in Solver-Analytics More specifically, students will become familiar with and demonstrate proficiency in applications such as Cluster Analysis, Market Basket Analysis. Logistic Regression, Naïve Bayes Classification, Entropy Calculation, Classification Trees. Engagement-based learning is provided by using real world cases as well as computer based hands-on for real data analysis. Ultimately, working in teams, students will make the month long projects in applying Data Mining analytical techniques on the real world business problems, and will make suggestions for improvement which will be backed by the new information, gained from DM. Projects are presented in groups. Research papers, which are based on the projects, are individual.

This course studies the internal environment of firms and organizations, namely how to organize and manage people in order to implement strategic plans effectively. Topics include: organizational structures and change, human resources, leadership, group dynamics and teamwork, motivation, and multicultural management. Special attention will be given to the study of leadership, which plays a critical role in increasingly complex and multicultural organizations. The readings and class discussions include both theoretical concepts, case studies and practical exercises.(This writing-intensive course counts towards the Academic Writing requirement.) (Junior status recommended)

This course introduces students to the most common qualitative and quantitative techniques for conducting market research with an emphasis on their application.  The definition of market research problems, the set-up of research plans, and the subsequent data collection and analysis are illustrated and applied by means of real world projects. Students are required to implement, in groups, the skills covered in class, and to prepare a final research report to discuss and present in class.

The course focuses on how to build and manage a brand, based on the concept of Customer-Based Brand Equity (CBBE). The goal of the course is to expose students to the challenges that today brands face both from competitors' but also from consumers' points of view and to make students aware and to experience the potential tools companies can use to manage brands today.

This course exposes students to an integrated, global approach of two-way communication with consumers, customers and suppliers, and other stakeholders of companies and organizations. Students explore the communications process that is essential in contemporary global business cultures. Media options are explored for a range of target audiences. Discussions on the use of advertising, public relations, sales promotions, internet promotion, direct marketing and other techniques will be included. It takes a contemporary approach to the field of integrated marketing communications, highlighting how recent changes and rapid changes in the family, business environment, technology and the world in general are forcing communications specialists and advertisers to make major changes in the way they reach their markets. The course will draw on knowledge in fields such as psychology, sociology and anthropology, as well as media studies and communications.

Green Economy'' and Sustainability'' are consolidated and solid managerial approaches that companies today need to embrace when managing their businesses. The course therefore illustrates the main sustainability models and contributions that green marketing can give to managers and outlines the main fundamental marketing decisions in order to enable students to define and implement a green marketing strategy.

This course focuses on how Internet technology and its pervasiveness shapes the most common business and marketing practices today. This course outlines the impact of the digital revolution and how it has transformed decision-making processes in marketing including the development of relationships with clients, delivering the customer experience, the implementation of a communication campaign, and the evaluation of channel performances. Through discussion of cases and lectures, the course will provide students with the tools to interpret and forecast the ever-shifting digital environment for companies.

This course focuses on the understanding of the consumer as fundamental to marketing efforts. The course includes observational research in the community where students develop a greater understanding of consumers' consumption and decision-making behavior. Areas of focus include the consumer decision making process, research techniques, learning and motivation, segmentation and targeting, the impact of lifestyle and values, the role of society and culture in consumption, and ethical issues in consumer relationships.

Why do individuals sometimes make seemingly irrational decisions? Do consumers always make choices that maximize their utility? By introducing students to some basic but intriguing components of behavioral economics and cognitive psychology, this course seeks to answer these questions and numerous others. 

Discovering the drivers of irrational decision making is a relatively new field of study that integrates insight from psychology, sociology and neuroscience into traditional analysis of behavior and choice. Findings from behavioral economics have found application across a wide range of disciplines, including marketing and management. The analytical approach in this field breaks from the long-standing mainstream economics tradition of treating subjects as rational agents, effectively making use of available information to make rational decisions with the goal of maximizing personal utility. Analysis in the context of behavioral economics alters this approach by integrating biases, heuristic reasoning and social norms into models of human behavior with the scope of increasing explanatory and predictive power of theory.

This course focuses on exposing students to how multinational enterprises (MNEs) define and implement strategy in a global context. By illustrating with a critical perspective the opportunities and challenges arising from globalization and slowbalization, and the role of MNEs in this context, the course will focus on explaining how MNEs take strategic choices (motivations to go international, strategy perspectives, market selection and entry methods, common flaws in decision making)  and how MNEs implement strategy (management styles, organisation design, innovation management, the importance of national vs corporate culture and diversity & inclusion). The Academic Travel will focus on visits in Brussels.

This course will expose students to the challenges of creating a market for artistic products, in particular for movies. Marketing movies requires a deep understanding of the needs consumers are trying to satisfy when deciding to consume an experience. At the same time, dealing with artists and managers of artistic institutions requires a solid understanding of their mindset and the intrinsic motivations for creating artistic pieces. There is thus a constant trade off between market orientation and product orientation. This course will focus in particular on understanding the specifics of creative production and aligning it with the right audience. Students will learn how to create a marketing plan for such an endeavor. The travel component will explore two cities in Italy, Rome and Bologna, so as to take advantage of the Rome Film Festival and the Cineteca (in Bologna).

This course introduces students to the basic concepts and tools needed to make wise and informed personal financial decisions. The content of this course is presented from a practical point of view and with an emphasis on the consumer as the financial decision-maker. The primary objective of this course is to help students apply finance practices to their own lives. For example, students will learn how to plan and manage personal finances, how to obtain credit to purchase a home or a car, and how to invest personal financial resources in stocks, bonds, and real estate. Students will also learn how to interpret financial and economic news that have an impact on personal finances.

This course introduces students to the fundamental concepts and theories of communication and media studies as they apply to the ever-increasing intercultural interactions of a contemporary world. In particular, students will learn the basics of intercultural/international communication processes, gaining a foundation for developing intercultural communication competence.

Introduction to major theories and research findings of social psychology in order to provide an understanding of the roles of cognitive and motivational processes in social behavior. The focus of this course is on how people's behavior, feelings and thoughts are influenced through social environment.

What is ''society''? What does its structure look like and how does it work? How does it change? Why does it change? How do are individuals and society intertwined? This course provides students with the tools to answer these questions. Modern societies have experienced dramatic social changes with the emergence of individualism, new class structures, the development of urban life or changing relationships between individuals and their natural environments. Sociology provides an understanding of these changes by studying human interactions and forms of social organization. In this course, students will be introduced to major sociological thinkers, concepts and approaches.

This course is intended as a capstone for the International Management, International Marketing Management and Finance majors and should come after students have studied all basic aspects of management. Students will be challenged to think critically, strategically, creatively, collaboratively, and compassionately with the goal of working on a field project together with a company/institution.